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Made to Stick: Why Some Ideas Survive and Others Die |
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Written by Administrator
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Tuesday, 06 February 2007 20:00 |
 "From Publishers Weekly
Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath-Chip a professor at Stanford's business school, Dan a teacher and textbook publisher-offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"-that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories."
Read the rest of this review at Amazon.com: Made to Stick: Why Some Ideas Survice and Others Die
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